The impact of social media on a customer’s decision to buy food from your business is huge and, importantly, growing. The internet itself is not necessarily a new platform for food criticism; restaurant review websites are as old as the internet itself. However, more and more people make their consumerism choices based on social media commentary. Accordingly, food and social media are inextricably linked. In particular, poor food hygiene ratings can be disastrous for your business.
Food Hygiene Ratings
Food hygiene ratings are incredibly important if you own a food business. You can’t escape them, particularly the bad ones; they can damage your reputation irrevocably. Fortunately, if you’re following correct food safety procedures, you’re on the way to a 5-star rating.
In order for your business to receive a food hygiene rating, it must first be inspected by an environmental health officer or other local authority inspector. These inspectors will determine your rating, based on what they see when they visit your premises. Make sure you avoid making common food hygiene mistakes.
When you register your food business with the local authority (this should be done at least 28 days before you open the doors to any new food business), you will be automatically put on the register for food hygiene inspections.
Food hygiene inspections are unannounced in most cases, meaning you won’t be warned before an inspector calls. This further highlights the importance of maintaining constant and effective food hygiene practice.
Food and Social Media
Reviews which pop up on social media or Google are becoming increasingly powerful. Due to the width of information available on the Internet, we tend not to read very deeply in the age of social media. The convenience of the Internet has made us impatient. Consequently, if your reviews are dominated by easy-to-understand one-star reviews, people will immediately ignore your business and buy somewhere else.
Even if a food business doesn’t display their food hygiene rating in the window, any customer can search for the business online to find out. Google will also display all of your reviews, warts-and-all. The Internet, like an elephant, never forgets. The best solution, then, is to ensure your staff are trained and ready for the EHO visit. Ingrain good hygiene practice with food safety checklists and teach your workers about the consequences of poor food hygiene, so as they are morally attached to maintaining a clean, healthy workspace.
Online Food Hygiene Training
You can complete Level 1 and 2 Food Hygiene courses online; this training is suitable for all staff who prepare, handle, or serve food at work.
Our Level 1 and RoSPA-accredited Level 2 Food Hygiene courses are conscious of both your time and wallet. You can complete a course in just 1 to 2 hours, for just £9.95+VAT per person. Furthermore, you can download your verifiable certificate immediately upon completion.
For more information about higher levels of food hygiene training, or to arrange face-to-face training for your team, please get in touch with our friendly customer support staff by calling us on 01327 552136 or email firstname.lastname@example.org today. Alternatively, if you’re unsure on what course you need, view our ‘which food hygiene course do I need?’
The Food Hygiene Company offices are open from 9am to 5pm, Monday to Friday.